The recorded show brought in an additional 3000+ viewers in the days after the live show. More than 2000 viewers tuned in to the live event, with an average viewing time of around 11 minutes - excellent audience turnout and engagement for a first live broadcast. It gave us the taste for more live shopping!” - Johan Jakobsson, Marketing Manager at Cubusīut the show was a success in a practical sense too. “Since the objective was learning for us – it definitely met our expectations. The objective for this first live shopping event was all about learning - and in that sense, the show was an unmitigated success. The theme also matched with how clothes make you feel depending on how you’re wearing them based on fit, size or just styling.” - Johan Jakobsson, Marketing Manager at Cubus Results They are open, they are real, they are inclusive, and they are honest. “The idea for the theme of self-love came from the sisters, and it felt so right because of their personalities. In each scenario, they modeled different pieces of clothing, chatted with viewers, and talked about the show’s theme of self-love. As the show progressed, the sisters moved from one set piece to another - including a wall of denim clothing and a stocked accessory counter. The live show was broadcast from the Lobby Live studio in downtown Stockholm, which allowed Cubus the opportunity to use multiple scenarios and backdrops.
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